Forrester Research recently published their Online Paid Content Forecast for 2012 to 2017 detailing that Video is the fastest-growing digital content category. This comes as great news - but no real shock - to video production companies like PixelFish, a leading provider of offline, online and broadcast video solutions for medium-sized to large businesses, located in Torrance, CA. "From a business perspective, this is great news," exalted Jeff Briggs, Partner and Chief Counsel. "But it doesn't take more than just a precursory internet search to see the train coming."
The Forrester forecast concluded that more than 90% of the online population will regularly watch online video by 2017. "We're seeing a tremendous up-tick in businesses embracing video as a sales and marketing tool," remarked PixelFish CEO Elisabeth Swardstrom, "and we're certainly delighted to usher them into this exciting world."
Further excitement was generated by comScore, Inc., a global leader in measuring the digital world and preferred source of digital business analytics, with the release of their Video Metrix service that quantified the growth of online video content viewers. The comScore date put the tally at 183 million Internet users in the U.S. alone watching more than 37 billion online content videos - and that's just in a single month. The two reports further strengthen what those at PixelFish have known for years: if you want potential customers to become familiar with your company and product, that's nothing in the current landscape as effective as video.
A bright future indeed.
About PixelFish
PixelFish is a provider of award-winning video advertising solutions for medium-sized and large businesses, and their advertising partners. The company has developed revolutionary concepts for quickly and easily creating, distributing and optimizing the most affordable and effective video for all applications. Founded in 2006, PixelFish is a privately-held corporation headquartered in Torrance, California. To learn more about PixelFish, please visit www.pixelfish.com.
The Forrester forecast concluded that more than 90% of the online population will regularly watch online video by 2017. "We're seeing a tremendous up-tick in businesses embracing video as a sales and marketing tool," remarked PixelFish CEO Elisabeth Swardstrom, "and we're certainly delighted to usher them into this exciting world."
Further excitement was generated by comScore, Inc., a global leader in measuring the digital world and preferred source of digital business analytics, with the release of their Video Metrix service that quantified the growth of online video content viewers. The comScore date put the tally at 183 million Internet users in the U.S. alone watching more than 37 billion online content videos - and that's just in a single month. The two reports further strengthen what those at PixelFish have known for years: if you want potential customers to become familiar with your company and product, that's nothing in the current landscape as effective as video.
A bright future indeed.
About PixelFish
PixelFish is a provider of award-winning video advertising solutions for medium-sized and large businesses, and their advertising partners. The company has developed revolutionary concepts for quickly and easily creating, distributing and optimizing the most affordable and effective video for all applications. Founded in 2006, PixelFish is a privately-held corporation headquartered in Torrance, California. To learn more about PixelFish, please visit www.pixelfish.com.
